Aroopa Privacy Policy

We take your privacy seriously. Aroopa remains committed to respecting your privacy while you use our website. The policy below is applicable to our site visitor information collection practices.

Definitions of PII

Any information relating to a natural person is termed “Personally Identifiable Information” (or “PII”). Either indirectly or directly, this information, used in combination with other information available or likely available to a corporate body, is capable and can identify such a person. (“PII”) means information that can be used on its own or with other information to identify, contact, or locate an individual (e.g., Customer or Authorized User), or to identify an individual in context. This includes but is not limited to, a Customer or Authorized User’s name, address, e-mail address, phone number, gift message content, survey responses, payment details, purchases, cookies, digital fingerprint (e.g., browser, user device), IP Address, geo-location, or Internet-connected device product identifier.

Information We Collect

Unless you choose to fill out and submit your information on our website through our specifically provided forms, interactive live chat features, or other means, Aroopa does not collect Personally Identifiable Information about you. To provide our visitors with a better experience and usability, we automatically collect certain information. When you visit our website, we collect the operating system you use, your IP address, and the browser you are using to provide a better, more personal experience.

Aroopa shall only process the information we receive to pursue legitimate business interests to establish communications with possible clients/customers and other persons with general, business-related inquiries.

Normal Information Usage About You

To improve our website, we use certain information to analyze our site usage.

Any Personally Identifiable Information you provide, we use to respond to your inquiry or process an application form you completed on our website. We may also use it to respond to legal processes or as required by law in response to a subpoena, law enforcement agency, court order, to take action against any potential threat to a person’s physical safety or any illegal activity.

Our Information Sharing Policy

We may share your Personally Identifiable Information within Aroopa, authorized third-party agents in any part of the world, or our business partners for purposes of data enrichment, storage, processing, or to provide services to a transaction that was requested, after ensuring that such entities are they, themselves bound contractually by data privacy obligations. You have the right to know the type of business we disclose your information to on a per-request basis.

If and when we transfer Personally Identifiable Information outside of the EU, it is either to countries determined by the European Commission to have an adequate level of protection or have been determined to have in place the appropriate safeguards.

Your Privacy Rights

Visitors to our site may have certain rights about their Personally Identifiable Information that are provided under applicable law. These rights are:

  • The right to request access to your Personally Identifiable Information and related processing activities. 
  • The right to request that any inaccurate or incomplete Personally Identifiable Information be rectified. 
  • The right to request that your Personally Identifiable Information be erased under certain circumstances. 
  • The right to request that your Personally Identifiable Information processing be restricted under certain circumstances. 
  • The right to object to having your Personally Identifiable Information be processed under certain circumstances. 
  • The right to receive from us, a controller, your provided Personally Identifiable Information in a machine-readable, commonly used format under certain circumstances. 
  • The right to report a complaint to a supervisory authority. 
  • The right to contact us at any time to withdraw your provided consent.

Should you wish to exercise your rights with respect to the articles listed above regarding your Personally Identifiable Information, please use the contact section provided below. As required by law, we will respond to you within the appropriate time.

Opt Out and Withdrawal Rights

Aroopa respects your privacy and provides you the option during any information-collection activities to refuse to provide your Personally Identifiable Information. You have the right to opt-out of having your personal information shared with third parties on a per-request basis.

The option to subscribe / opt-in to new alerts, marketing content, and newsletters, is yours. You can opt out of such communication options by clicking the link marked “unsubscribe” at the bottom of email newsletters or alerts you have received from us. Aroopa, Inc. will respect your wishes and adhere to your communications preferences.

Authenticity Responsibility

Aroopa will not be responsible for the authenticity of the information you provide and you must ensure the information you provide is authentic.

Cookies and other technologies

We use cookies on our website. A cookie allows a website to remember who you are by placing a text-only string of information on your computer’s hard disk that is transferred to your browser. To review how we use and collect cookie data on our site, please read our Cookie Policy.

Data Storage and Retention Policy

Your Personally Identifiable Information is stored in our databases on servers of cloud-based data management services with which Aroopa, engages.

Aroopa will keep your PII to pursue business purposes and it will be kept in line with our data retention policies.

Any PII that is received from prospective clients / customers will be retained for the entire duration of the prospective clients’ / customers’ business relationship with Aroopa.

Protection of Minor's Information

The Aroopa website is not aimed or directed at children under sixteen (16) years of age. Aroopa, Inc. does not knowingly solicit Personally Identifiable Information or market its services to anyone under the age of sixteen (16). If you have reason to believe that we have received information from a minor, please contact us as soon as possible and we will make all reasonable efforts to remove that information from our database.

Links to Outside / Third Party Websites

The Aroopa website may have links to other websites, including social media platforms and third-party sites, whose data collection and information gathering practices are different from ours. Aroopa does not control those privacy practices or sites, and you should read the privacy notices associated with any outside website. Aroopa, Inc. does not make any representations, nor do we endorse third-party websites.

Our Continued Commitment to Your Security

To safeguard the information we collect, Aroopa, Inc. uses appropriate technical, administrative, and physical procedures. To ensure that all matters relating to Personally Identifiable Information are processed lawfully and fairly, Aroopa takes reasonable steps in its PII dealings. As long as there is a business requirement, or if required under other applicable laws, Aroopa may retain your PII.


This Policy shall be governed by and construed in accordance with the laws of the State of New Jersey, without regard to its conflict of law principles. Any legal action or proceeding arising out of or relating to this Agreement shall be brought exclusively in the courts of the state of New Jersey, United States, and each party consents to the jurisdiction of such courts.

Policy Changes

From time to time, this policy may change. Please check back periodically for any updates or changes to this page.

Grievances Redressal

Any complaint or grievance relating to the processing of information should be sent in writing to Aroopa. Please see below for contact information.

Filing a Grievance:

Aroopa, Inc
116 Village Boulevard, Suite# 200 Princeton, New Jersey – 08540

Phone: 732-582-0699