Website Aroopa Technologies Private Limited

JOB DESCRIPTION

We are seeking a highly motivated and skilled digital marketing specialist. The digital marketing specialist will be responsible for managing SEO, social media marketing, web analytics, online marketing, developing and executing plans, managing comprehensive digital advertising campaigns on the Meta and Google Ads platforms, and developing communication strategies. Strong communication skills, both verbal and written, are essential for this role. In this role, you will play a vital part in developing, implementing, and managing digital marketing campaigns to promote our products/services and enhance brand awareness.

ROLES AND RESPONSIBILITIES

  1. Must have knowledge in running Google and Amazon ads (sponsored products, brand, display experience), as well as familiarity with Meta and LinkedIn Ads. Additionally, they should have a track record of achieving good returns on advertising investments.
  2. Should be able to manage social media accounts, create content, and possess basic skills in content writing.
  3. Should have experience in email marketing basics, client calls, end-to-end campaign management, and conducting product demos for clients.
  4. Must possess knowledge in social media calendar creation, have experience in market research and competitive analysis, and be capable of supporting the business development team.
  5. Must have worked with tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and other similar tools.
  6. Develop and implement comprehensive digital marketing strategies aimed at increasing brand visibility and achieving marketing objectives.
  7. Monitor and analyze the performance of digital marketing campaigns using various analytics tools. Provide actionable insights and recommendations for improvement based on the data collected.

PROFESSIONAL SKILLS AND QUALIFICATIONS

  1. Should be flexible in working on a shift basis.
  2. Excellent written and verbal communication skills.
  3. Strong analytical skills and a passion for data-driven marketing. Proficiency in using analytics tools (e.g., Google Analytics, Amazon) to guide decision-making.
  4. Proven track record of successfully developing and managing paid advertising cmpaignsClick here to apply for this job

To apply for this job please visit www.aroopatech.com.